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Does not include VAT, shipping, platform fees, or payment processing.
Profit
$24.99
Margin %
50.0%
Markup %
100.0%
Margin % = profit ÷ selling price. Markup % = profit ÷ cost. They differ for the same sale.
Yes — use the Target margin % tab with your cost.
No — use your net cost and desired shelf price before tax and platform fees.